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Data automation solutions explained

Understand the importance of data automation solutions and how they can revolutionize your business. 

Data automation solutions can transform your business from the inside out. When you’re armed with digital agility, you can face whatever challenges come your way while delivering employee and customer experiences that set you apart.


Why is data automation important to your business?

Your business is built on a foundation of data that is always changing. That data is housed across and used by many disparate systems across your organization. The efficiency and effectiveness of your operations rely on how easily data can be collected, updated, and passed between systems.

So what is data automation? It’s the use of technology to automate the way a company collects, updates, processes, and stores data. Here’s just a few of the reasons why automation is good for your business.

Smarter operations

Having incomplete or incorrect data is a common problem for businesses, and it can significantly slow your processes. Data automation software can help to optimize your overall operations for efficiency and speed, helping you run faster, smoother, and with fewer delays.

Higher data quality

Processing large volumes of data manually leaves you open to the risk of human error, and relying on outdated, poorly integrated technology to keep information straight puts you equally at risk. Data processing is better suited for technology that doesn’t make mistakes and never tires.

Stronger sales and marketing efforts

Your sales and marketing teams rely on correct data to identify the right prospects and reach them through targeted campaigns. Data automation solutions can help ensure your data is always accurate and up to date, giving them the best chance at being successful.

Better customer experiences

It’s not enough to offer a great product or service. Customers also expect to have a great experience with you. Data automation solutions ensure your team has the right data at their fingertips to meet the needs of your clients, from your accounting team to customer support.

Happier employees

The last thing your employees want is to wrestle with data in order to do their jobs. Using data automation tools makes it easier for them to focus on the work that adds value to your company. It also allows them to take on more strategic projects and build their skills.

Cost savings

It goes without saying that data automation solutions can drive down costs across your business. Better data equals better decision-making, faster processes, optimized experiences, and mitigates compliance issues across every department in your organization.


What to look for in a data automation software provider

There are different types of data automation tools that can help your business, and the process of finding the right one for you can be challenging. Below are a few tips to keep in mind during your search.

Focus on your business problems above all else

It’s easy to get distracted by the features and functionality claims of a certain technology platform. But it’s more important to focus on your specific business problems, not the solution itself. During the sales process, ask questions about how a provider can address your data challenges, instead of listening to a list of general benefits. It has to be a good fit for you and where you are in your journey to digital transformation.

Usability matters more than you think

Think about it in terms of paper versus practice. Data automation solutions are most impactful when you can scale your use of them across your business. To do that, you must have all the right stakeholders on board (IT, executives, department heads, etc.) and make it easy for them to see how the tool can fit into their daily work lives.

No-code platforms are a great way to ensure this happens. They are easy enough for a business user to take the technology into their own hands, instead of waiting on your busy IT department to do the work for them. It also makes data automation more tangible for your employees, since they can see exactly how the tool can help them.

Keep an eye to the future

Digital transformation is a journey, not a race. You’ll never be “done” buying technology that helps your business. Choose a technology platform that easily integrates across your current (and future) tech stack, and that has a product roadmap that aligns with your vision for your data automation strategy. Treating your relationship like a partnership, not just a one-time tech purchase, will lead to the best results.




The most important starting point is to consider your own business needs, then a product's feature. Keep reading to learn how to take the first step. 

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Written by Catalytic