Automation for Advertising

Maximize your media

As adtech gets more sophisticated, so should all of your agency's processes. Catalytic can help your business transact and interact more rapidly, efficiently and accurately. Spend more time on your carefully customized ad campaigns, and less on negotiation, buying, and manual follow-up.

Activate faster

Shorten the media activation timeline. Reduce back-and-forth between creatives, customers and companies. Adapt quickly to more feedback, reports and research.

Retain more

Maintain publisher and client loyalty with quicker communications and payments. Build better partnerships through quality, transparent data.

Create further

Enhance your media strategy and give more time back for more meaningful, creative work by decreasing repetitive and error-prone manual tasks.

How advertising agencies use Catalytic

Publisher and customer communication

Automate the entire RFP process by creating, signing and sending documents like insertion orders with our document generation and task capabilities. Our smart data tables can also maintain up-to-date contact lists by regularly scheduling email outreach, collecting new data through a web form then uploading it into your system of record. Clean and consolidate this data for supply path optimization.

Media spend monitoring

Use Catalytic to coordinate media activation tasks across organizations. Then get automated digital media investment reporting to confirm ad spend and media actualization. Easily identify outstanding balances or unactualized media and use Catalytic to trigger automatic tasks to resolve it.

Ad campaign analysis

Catalytic’s data capabilities can confirm compliance with media supply chain partners, get insights and analytics into your programmatic buying, generate ad performance reports, and perform audience and SEO auditing so you can improve the quality of your inventory and get more value out of your ad spend.

Case Study

Automated Excel data entry for 95% less manual processing

Automating the media actualization process with Catalytic allowed advertising agency Dentsu Aegis Network to reduce manual data processing efforts by 95%. See how you can automate your Excel data entry for similar results.

Read success story