Catalytic Blog

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New logo, new look. Meet Catalytic’s evolved brand.


The Catalytic team has exciting news to share! Today, we’re unveiling a brand evolution—including a new logo and website—which better reflects who we are, where we’re going, and how we partner with companies to provide the easiest way to maximize their digital transformations through the automation of knowledge work.

Catalytic was founded in 2015 with the goal of helping companies empower their employees to focus on more thoughtful, creative and strategic work by automating time-consuming and manual tasks. 

Since then, we’ve expanded to 70-plus employees, three office locations, and a full slate of customers across the globe in multiple industries who’ve saved time and money by implementing our intelligent automation solution into their business. 

Now, it’s time for us to better demonstrate who we are.


The new Catalytic logo 

We offer the easiest platform for the automation of knowledge work, and we want to ensure our logo embodies this simplicity, while representing where we’ve been, who we are and where we’re going. 

catalytic logo old and new side by side


Where we’ve been

We maintained the hexagon shape that made up our old logo, but in the new one, it’s evolved. Looking closer, it shows a “nuts and bolts” representation, giving a nod to how Catalytic constructs the foundation for your automations. We provide the building blocks you need to kick off your business processes, which enable you to improve workflows, improve efficiency and support your digital transformation growth. 

Who we are

We’re a bold company with bold ideas, and our navy blue, sky blue and white color scheme reflects a stronger, more direct and modern approach to client needs. We’re not just a Software as a Service provider, we offer a true partnership, and the success of your company equals the success of ours.

Where we’re going

Likewise, the “C” in the center represents the Catalytic brand name, with the corresponding arrow showing forward momentum and represents our commitment to our customers’ growth. Digital transformation has an ongoing forward trajectory, and Catalytic is with you every step of the way. 

“This brand evolution allows us to tell our story in a cleaner and more approachable way,” said Sean Chou, CEO and co-founder, Catalytic. “We remain hyper committed to providing customers the easiest platform for automating work and driving digital transformation. This is a core company principle at Catalytic, which helps us deliver on our brand promise and create significant value for our customers.

"In the coming months, we will continue to push the envelope by introducing additional features, intelligence, and services focused on rapid adoption and solving increasingly complex problems,” Chou added.

The new Catalytic website

Catalytic website home page


We’re launching our evolved branding with a new, more personalized website experience.

Whatever your industry, we understand the obstacles you face. From smaller tasks like emails, paperwork, data and reports, to larger concerns like operating expenses, profit growth and outpacing the competition, Catalytic is here to help.

Our new website showcases specific business challenges across a variety of industries and roles, with a sampling of use cases that can be automated with our platform, and the specific ways in which your employees can be freed up to better allocate their time and efforts for greater efficiency and impact. 

Beyond the new modern and sleek design, it features more informative visuals, and easier access to all the key resources you need in your journey—product demos, case studies, an ROI calculator, designated help and community support environments, and other key resources.


Learn more about Catalytic 

Automating simple knowledge work frees your employees up to execute the ideas that truly make a difference, and positions your company for the future. 

Some of our common use cases include data processing, document generation, OCR and text extraction, as well as coordinating work between people and digital workers. 

Our cloud-based platform sits on top of your existing technologies and integrates your entire suite of systems together, while keeping humans in the loop—not just employees, but customers, suppliers and partners as well. Not to mention, our artificial intelligence and machine learning capabilities make our platform even smarter the longer you use it, which delivers maximum value to your top and bottom line.

“Catalytic is for those people who see how technology could radically improve the way their department works. We put in your hands a platform to bridge the gaps, tailor your workflows, and save massive amounts of time without being bottlenecked by IT,” says Jeff Grisenthwaite, VP of Product. “The new Catalytic brand reflects the same principles that guide our product: a unique combination of simplicity, flexibility and power to achieve transformational results.”




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Written by Anna Burke